{"id":10826,"date":"2022-08-26T20:42:06","date_gmt":"2022-08-26T20:42:06","guid":{"rendered":"https:\/\/citizenshipper.com\/resources\/?p=1880"},"modified":"2026-03-02T01:12:04","modified_gmt":"2026-03-02T07:12:04","slug":"how-to-build-an-online-dog-breeder-business","status":"publish","type":"post","link":"https:\/\/citizenshipper.com\/blog\/how-to-build-an-online-dog-breeder-business\/","title":{"rendered":"How to Build a Winning Online Dog Breeding Business [6 Social Media Content Ideas Inside]"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">As a veteran breeder, you\u2019re always looking for a way to gain a business advantage. Profit margins for a dog-breeding business can be tight \u2014 one great way to get a leg up on the competition is to improve your online presence. This will increase customer acquisition and boost overall revenue.<\/p>\r\n\r\n\r\n\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">With a robust online presence, your business can market itself to long-distance customers across the country. Doing so will significantly increase the size of your buyer pool and boost those margins<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Conversely, if you\u2019ve always wanted to start your own dog breeding business but weren\u2019t sure how to get it off the ground, it\u2019s important to combine local marketing efforts with a strong online presence. Commerce has been moving online for years and shows no sign of slowing. Understanding the online side of the breeding business is now a necessity.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To get you started, we&#8217;ve come up with six easy and effective social media content ideas.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div id=\"ebook-breeder-social\" class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-before uagb-block-1765bc37 wp-block-button\" style=\"text-align: center;\"><a class=\"uagb-marketing-btn__link wp-block-button__link\" href=\"https:\/\/citizenshipper.com\/blog\/wp-content\/uploads\/2022\/08\/Content-Ideas-for-Breeders-2.pdf\" target=\"_blank\" rel=\"follow\" data-wpel-link=\"internal\"><span class=\"uagb-marketing-btn__title\">ACCESS 6 FREE SOCIAL CONTENT IDEAS &#8211; FREE DOWNLOAD<\/span><\/a>\r\n<p class=\"uagb-marketing-btn__prefix\">\u00a0<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We\u2019ve collected information about building an online dog-breeding business to help guide you along your journey. Whether you\u2019re trying to break into the industry or a seasoned veteran looking to expand beyond word-of-mouth marketing, this guide can help you find success as a breeding business online.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Choose a Breed You Love<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It may seem like a no-brainer, but a new breeder should choose to work with a breed of dog they truly love and are passionate about. With that in mind, you should also weigh business considerations when deciding which type of dog to breed.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Keep in mind:<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Difficulty<\/strong> \u2014 some types of dog are more difficult to breed.<\/li>\r\n\r\n\r\n\r\n<li><strong>Popularity<\/strong> \u2014 the demand for a given breed varies by region.<\/li>\r\n\r\n\r\n\r\n<li><strong>Price<\/strong> \u2014 the more in-demand a breed, the more you can charge per dog.<\/li>\r\n\r\n\r\n\r\n<li><strong>Competition<\/strong> \u2014 how many <a href=\"https:\/\/citizenshipper.com\/breeders\" data-wpel-link=\"internal\" rel=\"follow\">breeders<\/a> in your area offer the same breed?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">While it shouldn\u2019t completely guide your decision, if you\u2019re trying to make a profit, you should consider one of the more popular breeds in your area. Some of the most expensive breeds are harder to sell because there\u2019s little demand for them.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The bottom line is that while business viability is always a consideration, choose a breed you\u2019re passionate about. Working with a breed solely based on potential income usually works out poorly for the breeder. We can\u2019t emphasize enough how important it is to work with a breed you <strong>love<\/strong>. It may take several years to earn a profit; resiliency is critical in this industry.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 36px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image is-resized\" data-page-optimizer-editable=\"true\"><img decoding=\"async\" src=\"https:\/\/citizenshipper.com\/blog\/wp-content\/uploads\/2023\/05\/3d4817f01244cab4fc24a692808df5d1.png\" alt=\"\" width=\"1000\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 36px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Breed Responsibly<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Most breeds can have up to three litters a year \u2014 over the course of five to eight years, that could yield as many as <strong>24 litters<\/strong>! While it could be tempting to maximize your profits by breeding a female dog multiple times a year, <strong>you should never do this<\/strong>.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Why?<\/strong><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Genetic diversity for the breed is lowered every time a dog whelps a litter of puppies. This harms the overall integrity of the breed and results in a higher likelihood of health disorders. In fact, <strong>experts recommend retiring a dam after she\u2019s whelped just four litters<\/strong>. If you\u2019re trying to make your business a full-time income source, you may want to invest in multiple dams so you can have litters throughout the year.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 36px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image is-resized\" data-page-optimizer-editable=\"true\"><img decoding=\"async\" src=\"https:\/\/citizenshipper.com\/blog\/wp-content\/uploads\/2023\/05\/a1ade250dc436ec2637a1d674ff50457.png\" alt=\"\" width=\"1000\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 36px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Toy Breeds like Chihuahuas should be retired at five.<\/li>\r\n\r\n\r\n\r\n<li>Large breeds like Standard Poodles and Great Danes should be retired at five.\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Medium-size breeds can continue to breed until age eight.<\/li>\r\n\r\n\r\n\r\n<li>Always consult with a veterinarian if you\u2019re planning on breeding a dog over five.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Understand the Costs<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A major hurdle for a new dog breeding business is the initial costs. There are major start-up costs before the puppies are even born, and you won\u2019t earn income until the litter is around eight weeks old.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Start up <\/strong><a href=\"https:\/\/breedingbusiness.com\/cost-of-dog-breeding\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener\"><strong>costs for a dog breeding business<\/strong><\/a><strong> include:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Purchasing a female dog for breeding<\/strong> \u2014 runs from hundreds of dollars to over a thousand depending on the breed.<\/li>\r\n\r\n\r\n\r\n<li>Associated costs like food, <a href=\"https:\/\/healthybitellc.sjv.io\/c\/5426694\/2230438\/28248\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener\">supplements<\/a> and licenses \u2014 $150-$800<\/li>\r\n\r\n\r\n\r\n<li>Stud fees \u2014 $100-$1500<\/li>\r\n\r\n\r\n\r\n<li>Regular veterinarian visits, <a href=\"https:\/\/citizenshipper.com\/blog\/health-clearances-for-responsible-breeding\" data-wpel-link=\"internal\" rel=\"follow\">health and genetic testing<\/a> \u2014 $340 to $800<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/citizenshipper.com\/blog\/helpful-tips-for-usda-licensing\/\" data-wpel-link=\"internal\" rel=\"follow\">USDA licensing costs<\/a> plus any local fees and licensing requirements.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">There are also many costs associated with raising the litter. You\u2019ll need items like a whelping box and whelping kit, puppy food, vaccinations and more.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">All told, the typical costs of running a breeding business with one dam runs from $1600 to $8200. Of course, the larger the operation, the higher the start-up costs \u2014 but also, higher potential profit.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 54px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image is-resized\" data-page-optimizer-editable=\"true\"><img decoding=\"async\" src=\"https:\/\/citizenshipper.com\/blog\/wp-content\/uploads\/2023\/05\/e95f15be3846a8f574368bc9a005de44.jpg\" alt=\"\" width=\"1000\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>AKC Registration<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Another cost is <a href=\"https:\/\/www.akc.org\/register\/information\/fee-schedule\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener\">registering your adult dogs and puppies<\/a> with the American Kennel Club. <a href=\"https:\/\/www.akc.org\/public-education\/resources\/why-register\/#:~:text=Your%20registration%20fee%20makes%20a%20difference.&amp;text=Kennel%20inspections%20ensure%20the%20integrity,sustained%20investigation%20and%20inspection%20effort.\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener\">Why should you register with AKC<\/a>?<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The money you pay for registration funds kennel inspections, <a href=\"https:\/\/www.akcchf.org\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener\">AKC Canine Health Foundation<\/a>, Canine Search-and-Rescue, the AKC Canine Good Citizen program and public education, among many other programs.<\/li>\r\n\r\n\r\n\r\n<li>Registering with AKC gives your business legitimacy in the eyes of buyers.<\/li>\r\n\r\n\r\n\r\n<li>The cost of registering an individual dog ranges from $33 to $82.99.<\/li>\r\n\r\n\r\n\r\n<li>The cost of registering a litter is typically $25 plus $2 per puppy, though there are a few variables that affect the cost.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Business Formation<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Another consideration is legally forming a business. Unfortunately, a lot of things can go wrong with puppies and LLC or S-Corp status can protect your personal assets in the case of a lawsuit against your breeding business. If you\u2019ve been a breeder for years but never legally formed a business, it\u2019s never too late!<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Even if you\u2019re only treating your dog breeding business as a hobby, you should consider business formation. Organizations like <a href=\"https:\/\/citizenshipper.com\/blog\/citizenshipper-partners-with-swyft-filings\" data-wpel-link=\"internal\" rel=\"follow\">Swyft Filings<\/a> make it quick and easy to register your business.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Another obstacle for new breeders to overcome is the fact that someone needs to be with the puppies around the clock during those first eight weeks. Unless you have multiple family members that can take shifts watching the puppies, it will be difficult to work full-time in addition to breeding.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">One great way to offset the initial start up costs is to consider related businesses to supplement your income.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Some business ideas include:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Grooming<\/li>\r\n\r\n\r\n\r\n<li>Training<\/li>\r\n\r\n\r\n\r\n<li>Doggy daycare<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div id=\"ebook-breeder-social\" class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-before uagb-block-a46edcd3 wp-block-button\"><a class=\"uagb-marketing-btn__link wp-block-button__link\" href=\"#\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">FREE DOWNLOAD<\/span><\/a>\r\n<p class=\"uagb-marketing-btn__prefix\">ACCESS 6 FREE SOCIAL CONTENT IDEAS<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\" data-page-optimizer-editable=\"true\"><img decoding=\"async\" class=\"wp-image-1931\" src=\"https:\/\/citizenshipper.com\/blog\/wp-content\/uploads\/2022\/08\/42522774_lovely-retriever-puppy-1024x614.jpg\" alt=\"\" width=\"1000\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Selling Your Puppies<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Once you\u2019ve completed the first steps of building your business, next up is actually <a href=\"https:\/\/citizenshipper.com\/blog\/where-do-breeders-find-customers-online\/\" data-wpel-link=\"internal\" rel=\"follow\">selling the puppies online<\/a>! While in the past breeders may have relied on word of mouth marketing or kennel clubs to find customers, the online world has opened up new avenues for sales.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Use Social Media to Market Your Business<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The first step is to establish a social media presence. There are many <a href=\"https:\/\/viralyft.com\/blog\/social-media-statistics\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"exclude\">social media sites<\/a> out there \u2014 while each offers a unique marketing opportunity, some are more effective for dog breeders.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Facebook<\/strong><\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Facebook is the largest social networking site, with two billion monthly active users.<\/li>\r\n\r\n\r\n\r\n<li>While that is an incredible reach, marketing your breeding business should be primarily\u00a0 locally targeted.\u00a0<\/li>\r\n\r\n\r\n\r\n<li>If you advertise on Facebook, your ads will reach a local market of users that have indicated they\u2019re interested in adopting dogs.\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Groups are another great way to market your dog breeding business on Facebook. These groups connect users with similar interests, like a specific breed of dog. You can even create your own Facebook group and post about available litters!<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Google Business Profile<\/strong><\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>This feature was formerly known as Google My Business.<\/li>\r\n\r\n\r\n\r\n<li>It\u2019s a free business listing from Google.<\/li>\r\n\r\n\r\n\r\n<li>Google is the most-visited website in the world; optimizing your Business Profile should be an important part of your online strategy.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/blog.hootsuite.com\/google-my-business\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener\">Google My Business<\/a> allows you to add photos and business details like location, services and products.<\/li>\r\n\r\n\r\n\r\n<li>Information from your profile will also appear on Google Maps, Google Search and Google Shopping.<\/li>\r\n\r\n\r\n\r\n<li>In order to have a Google Business Profile you need to have a physical business address.<\/li>\r\n\r\n\r\n\r\n<li>In addition to a national reach, Google Business Profiles have strong local SEO and will rank high on local Google Search results.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Instagram<\/strong><\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Instagram doesn\u2019t quite have the reach of Facebook, but it\u2019s important to have a presence on the site.\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Because Instagram is a photo-based site, it\u2019s a great place to show off your puppies.\u00a0<\/li>\r\n\r\n\r\n\r\n<li>You probably won\u2019t make any direct sales from Instagram, but it will certainly lift your business\u2019s profile.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>YouTube<\/strong><\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>There are hundreds of breeders on YouTube and while posting videos on the site probably won\u2019t make you and your dogs viral stars, it is a great way to market your business.<\/li>\r\n\r\n\r\n\r\n<li>Posting videos of your breeding business and dogs is a great way to increase the transparency of your company. The more potential customers know about your business, the more likely they are to buy from you.<\/li>\r\n\r\n\r\n\r\n<li><a class=\"ek-link\" href=\"https:\/\/citizenshipper.com\/blog\/the-best-dog-youtube-channels\/\" data-wpel-link=\"internal\" rel=\"follow\">YouTube influencers<\/a> are also a great place to get information about running a breeding business.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Social Media Content Ideas<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019re adept at social media marketing and can represent your business professionally, there\u2019s no need for assistance. But If you\u2019re not familiar with the ins and outs of marketing a business on social media, consider a social media marketing service. It really comes down to your skill level and budget.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Create a Website<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Once you\u2019ve started posting on social media, you\u2019ll want to create your own website. There are simple and inexpensive businesses that specialize in helping small businesses create a website. Squarespace and Wix are just two examples.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Some information every breeding business website should include:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>An <strong>About<\/strong> section where you talk about yourself and your business \u2014 don\u2019t be afraid to brag about yourself!<\/li>\r\n\r\n\r\n\r\n<li>Any professional certificates you have.\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Information about your dogs\u2019 pedigrees.<\/li>\r\n\r\n\r\n\r\n<li>Testimonials from previous customers are proof for potential buyers that you\u2019ve had success in the past.<\/li>\r\n\r\n\r\n\r\n<li>Plenty of photos of your dogs and property \u2014 this is particularly important when you\u2019re selling to out-of-state buyers who cannot come to the property.<\/li>\r\n\r\n\r\n\r\n<li>Contact information and location.\u00a0<\/li>\r\n\r\n\r\n\r\n<li>If you offer any other services like grooming or training, talk about that on your website.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 36px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image is-resized\" data-page-optimizer-editable=\"true\"><img decoding=\"async\" src=\"https:\/\/citizenshipper.com\/blog\/wp-content\/uploads\/2023\/05\/7c2fcf54d3cbad1c6d26fef264af764f.png\" alt=\"\" width=\"1000\" \/><\/figure>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 36px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Puppy Marketplaces<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Create a profile on puppy-specific marketplaces like <strong>Puppies.com<\/strong> and <strong>Good Dog<\/strong>. These sites not only connect you with potential customers, they allow you to talk more about your dogs in detail and post upcoming litters with a buyer waiting list.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Puppies.com has partnered with CitizenShipper by adding a widget to puppy listings. This widget makes it easy to get a cost estimate and connect with a transporter to ground ship the puppy to a customer. Make sure you opt in to have the widget on your Puppies.com profile page.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Use Apps to Manage Your Litter<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Customers are choosing a future family member, so they\u2019ll be very discerning. One way to make a great impression with customers is to convey professionalism to assure them you\u2019re a responsible breeder.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A great way to stay organized is by using <a href=\"https:\/\/citizenshipper.com\/blog\/best-pet-apps-for-breeders\" data-wpel-link=\"internal\" rel=\"follow\">apps like Fidopoli<\/a> to track the puppies\u2019 growth, behavior and health. You can then share this data with potential customers. Reputable breeders often maintain a waitlist for upcoming puppies.Mobile apps can help you organize this waitlist.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div id=\"ebook-breeder-social\" class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-center uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-before uagb-block-5b7d8d17 wp-block-button\"><a class=\"uagb-marketing-btn__link wp-block-button__link\" href=\"#\" target=\"\" rel=\"noopener noreferrer\"><span class=\"uagb-marketing-btn__title\">FREE DOWNLOAD<\/span><\/a>\r\n<p class=\"uagb-marketing-btn__prefix\">ACCESS 6 FREE SOCIAL CONTENT IDEAS<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-f5f78b3b wp-block-buttons-is-layout-flex\"><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Other Considerations<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Read up on <a href=\"https:\/\/citizenshipper.com\/blog\/whats-in-your-puppy-contract\" data-wpel-link=\"internal\" rel=\"follow\">puppy contracts<\/a> and decide whether you\u2019ll require them.<\/li>\r\n\r\n\r\n\r\n<li>While some breeders don\u2019t require a <a href=\"https:\/\/citizenshipper.com\/blog\/whats-in-your-puppy-contract\/\" data-wpel-link=\"internal\" rel=\"follow\">puppy contract<\/a> be signed before every sale, it\u2019s a great way to show your dedication to breeding healthy, happy puppies. The contract is also one way to guarantee that you get the puppy back in case its new home isn\u2019t a good fit.<\/li>\r\n\r\n\r\n\r\n<li>Consider offering customers a <a href=\"https:\/\/citizenshipper.com\/blog\/how-to-build-a-puppy-kit-for-your-customers\" data-wpel-link=\"internal\" rel=\"follow\">puppy kit<\/a>. While it will be an added business expense, giving your customers a thoughtful puppy kit to get them started with their newest family member will improve your reputation.<\/li>\r\n\r\n\r\n\r\n<li>Do your research on what it takes to be a responsible breeder:\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Make sure you follow responsible breeding protocol\r\n<ul class=\"wp-block-list\">\r\n<li>Keep the premises clean and be willing to give buyers a tour of the property.<\/li>\r\n\r\n\r\n\r\n<li>Test all dams and sires for genetic health issues.<\/li>\r\n\r\n\r\n\r\n<li>Give all puppies, dams and sires the required vaccinations.<\/li>\r\n\r\n\r\n\r\n<li>Ask lots of questions about the potential buyers. You should be sure that your puppies are going to good homes. This procedure also separates your business from puppy mills.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Use a Trusted Transporter to Deliver Puppies<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">With a focus on building a successful online breeding business, many of your buyers will be located a great distance away from your physical location. This is particularly true for rare breeds. You may be the closest breeder, even if you\u2019re hundreds or thousands of miles away.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It\u2019s totally your decision whether you\u2019ll sell puppies to customers you cannot meet in person. Most breeders are okay with this arrangement but many others require in-person meetings and sales.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you are willing to sell out of state, you need to be very careful about the transporter you choose. Using <a href=\"https:\/\/citizenshipper.com\/\" data-wpel-link=\"internal\" rel=\"follow\">CitizenShipper<\/a> is one way to ensure your puppies are being transported by experienced professionals.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Our drivers care as much about the puppies as you and your customer and have successfully transported thousands of dogs. Once you\u2019ve set up your breeding business and are ready to start selling your puppies, partner with CitizenShipper for any transport needs!<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>As a veteran breeder, you\u2019re always looking for a way to gain a business advantage. Profit margins for a dog-breeding business can be tight \u2014 one great way to get a leg up on the competition is to improve your online presence. This will increase customer acquisition and boost overall revenue.<\/p>\n","protected":false},"author":76,"featured_media":17556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"custom_post_schema":"<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"HowTo\",\n      \"name\": \"How to Build an Online Dog Breeding Business\",\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Choose a breed you love\",\n          \"text\": \"Select a breed you are passionate about while also weighing business factors like difficulty, popularity, price, and local competition. Avoid choosing a breed solely based on income potential \u2014 it usually works out poorly for the breeder.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Understand and plan for your startup costs\",\n          \"text\": \"Account for costs including purchasing a female dog ($100 to $1,000+), food, supplements and licenses ($150-$800), stud fees ($100-$1,500), veterinary and genetic testing ($340-$800), USDA licensing, and AKC registration. Typical total costs for a single-dam operation run from $1,600 to $8,200.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Form a legal business entity\",\n          \"text\": \"Register your breeding business as an LLC or S-Corp to protect your personal assets in the event of a lawsuit. Services like Swyft Filings can make the registration process quick and straightforward.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Establish a social media presence\",\n          \"text\": \"Create profiles on Facebook, Instagram, and YouTube to market your breeding business. Use Facebook groups and targeted ads to reach local buyers, post photos of puppies on Instagram, and upload videos to YouTube to build transparency and trust with potential customers.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Create a professional website\",\n          \"text\": \"Build a website using a platform like Squarespace or Wix. Include an About section, professional certifications, pedigree information, customer testimonials, photos of your dogs and property, contact information, and any additional services you offer.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"List your puppies on dedicated marketplaces\",\n          \"text\": \"Create profiles on puppy-specific marketplaces like Puppies.com and Good Dog to connect with potential buyers, post upcoming litters, and maintain a buyer waiting list.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Use apps to manage your litter and waitlist\",\n          \"text\": \"Use apps like Fidopoli to track each puppy's growth, behavior, and health records. Share this data with potential customers to demonstrate professionalism and use the app to organize your buyer waitlist.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Partner with a trusted transporter for out-of-state deliveries\",\n          \"text\": \"If you sell to buyers who cannot pick up in person, use a trusted transport service like CitizenShipper to ensure puppies are delivered safely by experienced professionals.\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How much does it cost to start a dog breeding business?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"The typical startup costs for a dog breeding business with one dam range from $1,600 to $8,200. This includes purchasing a female dog ($100 to $1,000+), food, supplements and licenses ($150-$800), stud fees ($100-$1,500), veterinary and genetic testing ($340-$800), USDA licensing, and AKC registration fees.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How many litters should a dam have before retiring?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Experts recommend retiring a dam after she has whelped four litters. Breeding too frequently lowers genetic diversity, harms the integrity of the breed, and increases the likelihood of health disorders in offspring. Toy breeds and large breeds should generally be retired at age five, while medium-size breeds can continue until age eight. Always consult a veterinarian if planning to breed a dog over five years old.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Why should a dog breeder register with the AKC?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Registering with the American Kennel Club gives your breeding business legitimacy in the eyes of buyers. Registration fees fund kennel inspections, the AKC Canine Health Foundation, canine search-and-rescue programs, and public education initiatives. Registering an individual dog costs between $33 and $82.99, while registering a litter typically costs $25 plus $2 per puppy.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What social media platforms are best for marketing a dog breeding business?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Facebook is the most effective platform for dog breeders due to its two billion monthly active users and ability to run locally targeted ads and join or create breed-specific groups. Instagram is valuable for sharing photos of puppies and building brand awareness. YouTube is useful for posting videos that increase transparency and trust with potential buyers. A Google Business Profile is also essential for appearing in local search results and Google Maps.\"\n          }\n        }\n      ]\n    }\n  ]\n}\n<\/script>","_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_bluesky_share_type":"","_mastodon_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[640,623],"tags":[577,534],"class_list":["post-10826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-breeders","category-for-shippers","tag-breeders","tag-shippers"],"acf":{"internal_custom_json-ld":"","custom_atf_banner":{"image":"","url":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Build an Online Dog Breeding Business - CitizenShipper Blog<\/title>\n<meta name=\"description\" content=\"If you&#039;re new to breeding or an industry veteran, marketing your dog breeding business online is essential. Here are some tips for success!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/citizenshipper.com\/blog\/how-to-build-an-online-dog-breeder-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Winning Online Dog Breeding Business [6 Social Media Content Ideas Inside]\" \/>\n<meta property=\"og:description\" content=\"As a veteran breeder, you\u2019re always looking for a way to gain a business advantage. Profit margins for a dog-breeding business can be tight \u2014 one great\" \/>\n<meta property=\"og:url\" content=\"https:\/\/citizenshipper.com\/blog\/how-to-build-an-online-dog-breeder-business\/\" \/>\n<meta property=\"og:site_name\" content=\"CitizenShipper Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CitizenShipperLLC\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/matt.matasci\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-26T20:42:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T07:12:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/citizenshipper.com\/blog\/wp-content\/uploads\/2024\/01\/Michelle-Irne-Garret-Customer-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"389\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Matasci\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@matasci\" \/>\n<meta name=\"twitter:site\" content=\"@citizenshipper\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Matasci\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/citizenshipper.com\\\/blog\\\/how-to-build-an-online-dog-breeder-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/citizenshipper.com\\\/blog\\\/how-to-build-an-online-dog-breeder-business\\\/\"},\"author\":{\"name\":\"Matt Matasci\",\"@id\":\"https:\\\/\\\/citizenshipper.com\\\/blog\\\/#\\\/schema\\\/person\\\/4ca0f696b2707de54f5df43712721878\"},\"headline\":\"How to Build a Winning Online Dog Breeding Business [6 Social Media Content Ideas Inside]\",\"datePublished\":\"2022-08-26T20:42:06+00:00\",\"dateModified\":\"2026-03-02T07:12:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/citizenshipper.com\\\/blog\\\/how-to-build-an-online-dog-breeder-business\\\/\"},\"wordCount\":2195,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/citizenshipper.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/citizenshipper.com\\\/blog\\\/how-to-build-an-online-dog-breeder-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/citizenshipper.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Michelle-Irne-Garret-Customer-4.jpg\",\"keywords\":[\"Breeders\",\"Shippers\"],\"articleSection\":[\"For Breeders\",\"For Customers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/citizenshipper.com\\\/blog\\\/how-to-build-an-online-dog-breeder-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/citizenshipper.com\\\/blog\\\/how-to-build-an-online-dog-breeder-business\\\/\",\"url\":\"https:\\\/\\\/citizenshipper.com\\\/blog\\\/how-to-build-an-online-dog-breeder-business\\\/\",\"name\":\"Build an Online Dog Breeding Business - CitizenShipper Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/citizenshipper.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/citizenshipper.com\\\/blog\\\/how-to-build-an-online-dog-breeder-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/citizenshipper.com\\\/blog\\\/how-to-build-an-online-dog-breeder-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/citizenshipper.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Michelle-Irne-Garret-Customer-4.jpg\",\"datePublished\":\"2022-08-26T20:42:06+00:00\",\"dateModified\":\"2026-03-02T07:12:04+00:00\",\"description\":\"If you're new to breeding or an industry veteran, marketing your dog breeding business online is essential. 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